You cannot survive by giving things away. All of those discounts will eventually catch up with you one way or another. Here's an example..
I have a 2.5" x 5.5" full color card from a small local shop that has been around forever but has recently been resurrected by the same owner in a different location. Some form of a discount is mentioned no less than six times!!!
- Over 150 new bikes to choose from...30-50% off!
- We discount quality parts and accessories daily!
- GT and Schwinn accessories up to 50% off
- 10% off sale with flier!!!
- Coupon good for One free wheel truing
- and 20% off All Labor
That's alot of discounting... It seems that discounting is all that this shop is about. Most of what he sells can be found in a big box store. Why do shops feel that they have to give stuff away? If the most that you can offer your customer is cheap prices, your in for a world of hurt. Because how I see it, if someone only wants the lowest price, one of the last places where they'll look is the local bike shop. Those who continue to do so are only delaying the inevitable...